What Women’s Cycling Can Teach the Future of the Entire Sport

What is emerging today in women’s cycling should not be seen as an issue limited to one sector, but as a signal that concerns the entire sport. The extraordinary growth in visibility, professionalism, and technical quality is evident to everyone, yet behind this...

In the world of bicycles, two distinct economies coexist.

In the world of bicycles, two different economies coexist, even though they are often described as if they were the same thing. The first is the economy of scale. The more you produce, the more you must optimize. Costs are squeezed, choices are standardized, value is...

TdF 26: Spectacle Wanted, but on Controlled Terms

Remco Evenepoel has started the season in a near-perfect way, and at this point it is legitimate to expect that he can — and strongly wants to — have his say in the most important race of all, the Tour de France. The problem is that, when looking at this year’s route...

Luxury Brands Have Failed at Exclusivity

In recent years, many luxury brands have stopped truly selling exclusivity. Instead, they have chosen the easiest path: price. Higher and higher prices applied to products of average value, supported almost entirely by marketing, advertising, and carefully constructed...

WorldTour: A closed system that is suffocating cycling

Gianni Bugno’s words hit the mark. Not because they are particularly harsh, but because they are realistic.The WorldTour, as it has been built, has progressively centralized professional cycling, creating a system that penalizes everything below it. Smaller teams have...

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