Is Cycling Following the Same Curve as Motorsport?

When Sport Becomes a Product: The Moment It Stops Being Real There comes a precise moment when a sport stops belonging to those who practice it and understand it, and starts belonging to those who buy it. It’s not a natural evolution, it’s a transformation. And when...

Not following trends, for VdP, is a technical (and human) choice

In recent years, cycling has taken a very clear direction: increasingly narrow handlebars, inward-rotated levers, ever more compact positions in the name of aerodynamics. A trend that has quickly become dominant, almost mandatory, to the point that anyone who doesn’t...

The Bike Contador Didn’t Want (And What It Teaches Us)

There is a simple way to better understand complex things: instead of asking what works, try asking what doesn’t work. It is a principle attributed to Carl Gustav Jacob Jacobi, and outside of mathematics it becomes surprisingly concrete. Because success can take a...

Steel is not dead. It simply doesn’t follow trends.

Every few years, someone says steel is dead. That it no longer makes sense, that it’s outdated, that today there are more advanced, more modern, more “appropriate” materials. It’s a recurring statement, almost comforting, as if we constantly need to declare something...

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