We chose this photo as main representative on our Linkedin page image because we love the vivid colours, it is stylish, and above all there is this little Italian flag in the centre that reminds us of our Italian frame builders heritage, and the strong sense of national pride and identity that we have. It is also a reminder that we are a family-owned business and that we strive to bring the best of Italian culture to our customers.

Italian frame builder heritage is a long story, anchored more than 100 years ago. From the early 1900s until today, Italian frame builders have crafted some of the most iconic and legendary bicycles in the world. From the early days of early pioneers – such as Edoardo Bianchi founder of the brand Bianchi, or Cesare Rizzato, founder of the Atala; let’s not forget the great and historic brand Legnano – Italian frame builders have continuously pushed the boundaries of craftsmanship, design and innovation.

The history of Italian frame building is closely intertwined with the history of the bicycle itself. In the early 1900s, the bicycle was the primary means of transportation and became the object of fascination for many aspiring frame builders. These craftsmen were able to turn their passion for cycling into a career and began to build frames for professional and recreational cyclists alike.

In the years that followed, the Italian frame building industry was revolutionized by the introduction of new technologies and materials. Steel, aluminum, and titanium and lately carbon fibre were all used to create lighter and stronger frames that could meet the demands of the most serious cyclists. The craftsmanship of Italian frame builders was also honed and perfected over the years, with each new generation of builders bringing a new level of creativity and innovation to the industry.

Italian frame builders have gone on to become some of the most sought-after names in the cycling world.