Nov 12, 2020 | How we make
We live in times where appearance matters more than substance. The world of cycling revolves around big brands that have business as their fundamental concept: generating money by looking for the lowest production costs with the highest sales margin. At...
Oct 1, 2020 | The latest bikes
53×11 is a Swedish brand run by Thomas Bengtsson, who was a competitive rider and spent his youngness in Italy cycling. Thomas is an excellent designer and was inspired by the racing car driven by Ronnie Peterson, a Swedish Formula 1 driver who tragically died...